PRIVET KOREA • YM AGENCY

ABOUT

PRIVET KOREA is a young Russian-Korean company which specialises in promoting Korean culture in Russia. As an independent company we started operating in 2021 as a response to the ever-growing interest in contemporary South Korean culture among Russian audience.

Our founder has been living in Russia for over 20 years and this whole time he's been working on bringing our two countries closer together: his first company SONSOODO is one of the largest distributors of martial arts goods from Korea in Russia.

With time the circle of our contacts and commercial inquiries began to expand beyond the world of sports drawing our attention to other areas and in particular to creative content - and this is how YM Agency or PRIVET KOREA started.

ABOUT

PRIVET KOREA is a young Russian-Korean company which specialises in promoting Korean culture in Russia. As an independent company, we started operating in 2021 as a response to the ever-growing interest in contemporary South Korean culture among the Russian audience.

Our founder has been living in Russia for over 20 years and this whole time he's been working on bringing our two countries closer together: his first company SONSOODO is one of the largest distributors of martial arts goods from Korea in Russia.

With time the circle of our contacts and commercial inquiries began to expand beyond the world of sports, drawing our attention to other areas and in particular to creative content - and this is how YM Agency or PRIVET KOREA started.

WHAT WE DO

K-POP CONCERTS

MEDIA ABOUT KOREAN CULTURE

PR & SMM

IP LICENSING

NETWORKING EVENTS

K-POP CONCERTS

PRIVET KOREA organises shows and fan events by South Korean artists in Russia. We also act as agents helping Russian promoters book K-Pop bands.

OUR EVENTS

ALL(H)OURS 1st FANCON <ALL the HOURS in Moscow>
October 5, 2025

ALL(H)OURS SHOWCASE <Beyond the Smoke Point>
March 21 & 23, 2025

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MEDIA ABOUT KOREAN CULTURE

PRIVET KOREA is one of the largest media outlets in Russia devoted to the contemporary culture of South Korea, with a total audience of over 260,000 subscribers. Our resources are characterised by high engagement and trust in our recommendations among our subscribers.

PR & SMM

PRIVET KOREA not only develops its own social media pages but also provides SMM and PR services to other companies. We cooperate with major Russian media outlets, facilitate collaborations with brands, artists, and bloggers, and run targeted advertising campaigns online. Our clients include a number of leading Korean companies and government organisations.

SOME OF OUR PROJECTS

KOCCA EURASIA

X:IN x TSOY

EMBASSY OF THE REPUBLIC OF KOREA IN RUSSIA

W24 x OLYA KRASNOVA x DANY

KOCCA EURASIA

X:IN x TSOY

EMBASSY OF THE REPUBLIC OF KOREA IN RUSSIA

W24 x OLYA KRASNOVA x DANY

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LICENSING

PRIVET KOREA is involved in licensing intellectual property owned by Korean rightsholders in Russia. We represent Korean artists, facilitating collaborations with Russian brands. We also assist in licensing Korean webtoons and animated characters.

OUR LICENSING CASES

W24 & SELA

W24 & TECHNOLIKE

X:IN & KONFITRADE

WEBTOONS & RELIB

W24 & SELA

W24 & TECHNOLIKE

X:IN & KONFITRADE

WEBTOONS & RELIB

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NETWORKING EVENTS

PRIVET KOREA assists in arranging various B2B events involving creative content providers from South Korea aimed at building stronger cultural and commercial connections between Russia and Korea. We also assist Russian companies in visiting professional business conferences taking place in South Korea.

OUR CASES

KOCCA WEBTOON SEMINAR

LICENSING SUMMIT 2024 WITH KOREA

RUSSIAN COMPANIES AT CONTENT IP MARKET

MSTORYHUB VISIT TO RUSSIA